Interview with CEO Tran Thanh Phuong by the Silicon Review Magazine
Tran Thanh Phuong, ExtendMax Founder and CEO: “With over 10 years of experience serving major global brands, we are known for our exceptional service quality, strict commitment to regulatory compliance, and flexibility in providing tailored solutions to meet each client’s unique needs.”
ExtendMax specializes in a comprehensive range of services, including conformity certification, energy labeling, civilian cryptography licensing, and Importer of Record / Exporter of Record (IOR & EOR) solutions. Their team of industry experts and robust management systems ensure clients meet Vietnamese government standards, enabling smooth product distribution and market entry. With an impressive client roster featuring global giants like Amazon, Microsoft, Lenovo, Samsung, LG, HPE, Palo Alto, Arista, and Nutanix, ExtendMax has solidified its role within the international supply chain as a reliable, knowledgeable partner. The company’s mission remains focused on helping businesses overcome regulatory challenges, ensuring compliance, and promoting efficient, successful operations in Vietnam’s dynamic market.
In conversation with Tran Thanh Phuong, Founder and CEO of ExtendMax
Q. What sets ExtendMax apart from other legal service providers in Vietnam, particularly in the fields of ICT type approval and regulatory compliance?
ExtendMax’s key differentiator is its specialized expertise and in-depth understanding of ICT certification and regulatory compliance in Vietnam for the import-export procedures of IT equipment. With over 10 years of experience serving major global brands, we are known for our exceptional service quality, strict commitment to regulatory compliance, and flexibility in providing tailored solutions to meet each client’s unique needs.
Q. How do you ensure that your services meet the diverse needs of major clients like Microsoft, Amazon, and Samsung?
We place great value on understanding each client’s specific needs and standards. For major companies like Microsoft, Amazon, and Samsung, we don’t just provide services; we also offer strategic consulting solutions that help them minimize legal risks and optimize compliance processes. By listening and adapting our services to align with our clients’ goals and requirements, we have built trust and long-term relationships.
How does ExtendMax stay updated with the evolving Vietnamese laws and regulations,
Q. and how does this impact your consulting services?
ExtendMax continuously monitors and updates changes in Vietnamese legal regulations. We have a team of experts and a tracking system that enables us to stay on top of any regulatory adjustments. Based on these legal updates, our team conducts research and evaluates their impact on each specific client, advising on necessary adjustments to meet new requirements. This ensures that our clients remain fully compliant, facilitating smooth market circulation of their products.
Q. What innovative solutions have you implemented at ExtendMax to enhance client experience and streamline regulatory processes?
ExtendMax continuously improves processes and adopts technology to enhance the customer experience. We assign dedicated experts to serve each specific client. These dedicated experts have in-depth knowledge of the client’s business model and understand the regulations relevant to the products they manage. They also act as long-term, trusted partners for clients. Additionally, we provide detailed reports and guidance to ensure all compliance procedures are carried out promptly and accurately.
Q. Can you discuss any recent trends in the market that are influencing the demand for certification and compliance services in Vietnam?
Recently, demand for certification and compliance services in Vietnam has surged due to the rapid development of technology and government regulatory policies, particularly regarding information security in online environments. Information security regulations and quality standards have become increasingly stringent, driving technology companies to seek professional consulting services to meet government requirements and build consumer trust.
Q. How does ExtendMax approach energy efficiency certification, and what impact does this have on the products and manufacturers you serve?
We value energy certification not only from a compliance standpoint but also as a commitment to social responsibility and environmental protection. ExtendMax advises manufacturers on the standards applied in Vietnam, encouraging them to innovate to achieve the highest levels of these standards and guiding them on phasing out products that do not meet energy performance requirements in Vietnam. This approach not only ensures they meet legal requirements but also provides our clients with a competitive edge in the market with environmentally friendly products.
Q. What does the future hold for your company and its customers? Are exciting things on the way?
In the future, ExtendMax will continue to expand its services and adopt new technological solutions to meet the increasingly diverse needs of our clients. We are also building strategic partnerships with international partners to help clients easily access and comply with regulations in multiple markets. With a commitment to sustainable development, we aim to deliver exceptional value and enhance our clients’ position in the global market.
Meet the leader behind the success of ExtendMax
Tran Thanh Phuong is the visionary Founder and CEO of ExtendMax, Vietnam’s leading consultancy in conformity certification and regulatory compliance. With over 20 years of executive experience and more than a decade dedicated to the intricacies of certification and compliance, Phuong has established ExtendMax as a trusted partner for businesses navigating Vietnam’s regulatory landscape. His strategic insight and commitment to sustainable, value-driven solutions have been instrumental in ExtendMax’s success, reflecting his dedication to fostering long-term impact for both clients and the community.
Phuong’s leadership is marked by an unwavering focus on quality, innovation, and social responsibility, which has inspired a highly skilled team of professionals who share his values. Under his guidance, ExtendMax has consistently achieved industry recognition and has played a pivotal role in shaping regulatory standards within Vietnam. Phuong remains committed to driving ExtendMax forward, setting new benchmarks for excellence in regulatory compliance consulting across the region.
“ExtendMax continuously improves processes and adopts technology to enhance the customer experience. We assign dedicated experts to serve each specific client.”
Founded by Tran Thanh Phuong, ExtendMax has become a trusted ally for international businesses seeking regulatory and compliance solutions to enter Vietnam’s complex market, especially in IT product certification and import/export. Tran Thanh Phuong recognized in 2015 that foreign companies often struggled with Vietnam’s regulatory environment, facing delays and potential rejections due to a lack of accessible information and understanding of local compliance requirements. This gap inspired him to establish ExtendMax, aiming to bridge the regulatory divide with a professional consulting service.
ExtendMax specializes in a comprehensive range of services, including conformity certification, energy labeling, civilian cryptography licensing, and Importer of Record / Exporter of Record (IOR & EOR) solutions. Their team of industry experts and robust management systems ensure clients meet Vietnamese government standards, enabling smooth product distribution and market entry. With an impressive client roster featuring global giants like Amazon, Microsoft, Lenovo, Samsung, LG, HPE, Palo Alto, Arista, and Nutanix, ExtendMax has solidified its role within the international supply chain as a reliable, knowledgeable partner. The company’s mission remains focused on helping businesses overcome regulatory challenges, ensuring compliance, and promoting efficient, successful operations in Vietnam’s dynamic market.
In conversation with Tran Thanh Phuong, Founder and CEO of ExtendMax
Q. What sets ExtendMax apart from other legal service providers in Vietnam, particularly in the fields of ICT type approval and regulatory compliance?
ExtendMax’s key differentiator is its specialized expertise and in-depth understanding of ICT certification and regulatory compliance in Vietnam for the import-export procedures of IT equipment. With over 10 years of experience serving major global brands, we are known for our exceptional service quality, strict commitment to regulatory compliance, and flexibility in providing tailored solutions to meet each client’s unique needs.
Q. How do you ensure that your services meet the diverse needs of major clients like Microsoft, Amazon, and Samsung?
We place great value on understanding each client’s specific needs and standards. For major companies like Microsoft, Amazon, and Samsung, we don’t just provide services; we also offer strategic consulting solutions that help them minimize legal risks and optimize compliance processes. By listening and adapting our services to align with our clients’ goals and requirements, we have built trust and long-term relationships.
How does ExtendMax stay updated with the evolving Vietnamese laws and regulations,
Q. and how does this impact your consulting services?
ExtendMax continuously monitors and updates changes in Vietnamese legal regulations. We have a team of experts and a tracking system that enables us to stay on top of any regulatory adjustments. Based on these legal updates, our team conducts research and evaluates their impact on each specific client, advising on necessary adjustments to meet new requirements. This ensures that our clients remain fully compliant, facilitating smooth market circulation of their products.
Q. What innovative solutions have you implemented at ExtendMax to enhance client experience and streamline regulatory processes?
ExtendMax continuously improves processes and adopts technology to enhance the customer experience. We assign dedicated experts to serve each specific client. These dedicated experts have in-depth knowledge of the client’s business model and understand the regulations relevant to the products they manage. They also act as long-term, trusted partners for clients. Additionally, we provide detailed reports and guidance to ensure all compliance procedures are carried out promptly and accurately.
Q. Can you discuss any recent trends in the market that are influencing the demand for certification and compliance services in Vietnam?
Recently, demand for certification and compliance services in Vietnam has surged due to the rapid development of technology and government regulatory policies, particularly regarding information security in online environments. Information security regulations and quality standards have become increasingly stringent, driving technology companies to seek professional consulting services to meet government requirements and build consumer trust.
Q. How does ExtendMax approach energy efficiency certification, and what impact does this have on the products and manufacturers you serve?
We value energy certification not only from a compliance standpoint but also as a commitment to social responsibility and environmental protection. ExtendMax advises manufacturers on the standards applied in Vietnam, encouraging them to innovate to achieve the highest levels of these standards and guiding them on phasing out products that do not meet energy performance requirements in Vietnam. This approach not only ensures they meet legal requirements but also provides our clients with a competitive edge in the market with environmentally friendly products.
Q. What does the future hold for your company and its customers? Are exciting things on the way?
In the future, ExtendMax will continue to expand its services and adopt new technological solutions to meet the increasingly diverse needs of our clients. We are also building strategic partnerships with international partners to help clients easily access and comply with regulations in multiple markets. With a commitment to sustainable development, we aim to deliver exceptional value and enhance our clients’ position in the global market.
Meet the leader behind the success of ExtendMax
Tran Thanh Phuong is the visionary Founder and CEO of ExtendMax, Vietnam’s leading consultancy in conformity certification and regulatory compliance. With over 20 years of executive experience and more than a decade dedicated to the intricacies of certification and compliance, Phuong has established ExtendMax as a trusted partner for businesses navigating Vietnam’s regulatory landscape. His strategic insight and commitment to sustainable, value-driven solutions have been instrumental in ExtendMax’s success, reflecting his dedication to fostering long-term impact for both clients and the community.
Phuong’s leadership is marked by an unwavering focus on quality, innovation, and social responsibility, which has inspired a highly skilled team of professionals who share his values. Under his guidance, ExtendMax has consistently achieved industry recognition and has played a pivotal role in shaping regulatory standards within Vietnam. Phuong remains committed to driving ExtendMax forward, setting new benchmarks for excellence in regulatory compliance consulting across the region.
“ExtendMax continuously improves processes and adopts technology to enhance the customer experience. We assign dedicated experts to serve each specific client.”
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