In the modern business environment, starting a business is not only a challenge but also an opportunity for businesses to create and innovate. With a wealth of experience and great success in the field of entrusted import-export services, ExtendMax is a typical example of applying technology to start a successful business from scratch.
When it was first founded in 2015, ExtendMax recognized the great need for professionalism in suppliers for import-export services of the world's leading technology companies. The market situation at that time was that there were many logistics service companies, but they lacked in-depth professional knowledge and experience in applying for specialized licenses and carrying out import and export procedures for technology products. It is a potential niche market that ExtendMax founder, Mr. Tran Thanh Phuong, discovered. With a simple but effective startup idea from a niche market, ExtendMax has developed a business model based on providing comprehensive services from consulting, quality inspection to import and export licenses, helping customers and partners save time and costs, while enhancing their competitiveness in the market.
Starting with extremely limited capital, it can be said that ExtendMax started from scratch. The company has gradually asserted itself thanks to its deep understanding of the market and related legal regulations. The experience and understanding of the founding team have become valuable assets, helping the company overcome initial startup challenges. Sharing with us, Mr. Tran Thanh Phuong, founder and CEO of ExtendMax said: “I started my business in a simple office that could only accommodate four people. We have tried our best to work up to 14 hours a day to achieve our goal of going global, becoming a supplier for the world's leading technology corporations."
One of the biggest challenges that ExtendMax faces is doubts from large corporations about the capabilities of a newly established startup. The complexity and frequent changes in Vietnam's import and export regulations are also significant challenges. However, thanks to creative entrepreneurship and always being willing to innovate and face difficulties, ExtendMax has developed specific professional services to provide to customers, helping them facilitate the import-export industry.
Mr. Tran Thanh Phuong receiving prestigious SME100 Asia Award
The highlight of ExtendMax is its ability to access and apply new technology in its work process. The company constantly updates the latest technology trends and integrates them into services to improve quality and respond quickly to customers. This is especially important as they carry out thousands of projects each year for hundreds of different customers. Entrusted import-export services and highly specialized conformity certification consulting services from ExtendMax have helped customers stay proactive in the face of market changes. Mr. Tran Phuong shared: “We are one of the small and medium-sized startups that have seriously invested in technology since the early days of our establishment. In the logistics industry, customers always require quick response, close service monitoring, and regular reporting. We would not be able to satisfy hundreds of customers at the same time if we did not apply technology to management."
Young and Energetic Staff
Procedures for importing information technology equipment require extensive knowledge of HS Code, specialized knowledge of products, and relevant legal regulations. ExtendMax is a leading reputable trusted import-export service provider in Vietnam. ExtendMax is one of the few Vietnamese suppliers participating in the global logistics supply chain to provide services to technology giants such as Cisco, HPE, LEGO, PaloAlto, Arista...
This is a complex type of service that requires extensive knowledge of product quality laws and technical standards and regulations. ExtendMax provides consulting services to foreign manufacturers right from the product development stage to ensure technical requirements are met, making the testing and certification process simple. Mr. Tran Thanh Phuong told us: “We perform and provide conformity certification services for more than 50% of the laptop models sold on the Vietnamese market every year.”
Consulting on Obtaining a Civil Cryptography License
A civil cryptography service and product business license is a conditional business license that requires companies to fully meet the high standards set by the law. ExtendMax provides consulting and expedited services for obtaining civil cryptography licenses, making the process smooth and effective.
ExtendMax also offers optimal solutions in preparing test samples and planning for the application of new energy performance standards. The company has significantly contributed to supporting many manufacturers in launching "green", energy-saving products in the Vietnamese market.
ExtendMax team in Year End Party 2023
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